Episode 188: How to Breakthrough a Business Plateau: Navigating the S-Curve of Entrepreneurship

September 11, 2023

Do you find yourself caught in a web of business challenges that seem to be holding you back? Running a business is a journey full of ups and downs. There comes a point where you’ve experienced initial growth, but suddenly you hit a plateau. This plateau is referred to as the S-curve, a phase where entrepreneurs often feel capped in growth, overwhelmed, and unsure of their next steps. In this episode, we’ll break down what the S-curve is, explore its causes, and delve into strategies for not only surviving but thriving during this phase of business evolution.

How to Breakthrough a Business Plateau: Navigating the S-Curve of Entrepreneurship

The S-Curve: A Pivotal Phase

The S-curve represents a critical juncture in your business growth journey. At first, you experience rapid growth, but then you hit a plateau. This can lead to feelings of being overwhelmed, capped in growth, and questioning your direction. However, it’s essential to realize that this phase is a sign of success, an indicator that you’ve grown to a point where a transformation is required for further development. Recognizing this fact and embracing the challenge is the first step towards breaking through the plateau.

The Culprits Behind the Plateau

Complacency often sneaks in after initial success. You might stick to strategies that worked before, assuming they’ll continue to yield results. But what brought you here won’t necessarily take you further. This leads to stagnation and eventually, the plateau. The success you’ve achieved can blind you to the need for change. Plateaus are invitations to adapt, innovate, and reinvent your approach to business. Let’s break down some of the strategies I have found helpful when it comes to fighting off plateaus. 

Strategies for Navigating the Plateau

Visionary Day: Carve out a day to recast your vision. Approach it with hope, possibility, and creativity. Visualize where you want to be in the future. This is your opportunity to reignite the passion that drives your business and to realign with your mission and purpose.

Innovation: Embrace change and innovation. Refine your products, services, and business model. Don’t be afraid to step outside your comfort zone. Innovating doesn’t mean revolutionizing your entire business overnight; it’s about refining what’s working and exploring new ways to serve your audience.

Diversification: Explore new markets, products, or services. Diversifying your offerings can expand your reach and mitigate risks associated with relying on a single revenue stream. It’s a strategic way to ensure your business’s longevity and resilience.

Operations and Systems: Streamline your operations and enhance your systems. Strong systems prevent derailment and help maintain consistency. Investing in efficient processes will free up your time and ensure that the train stays on track even during challenging times.

Sales and Cashflow: While sales are important, they aren’t a magic bullet. While generating cash flow through sales is essential, don’t solely rely on it to solve all your problems. It’s crucial to address underlying issues in operations and leadership alongside improving sales.

Leadership: Leadership is at the core of navigating the S-curve. Embrace the transformation this phase brings and become the leader your business needs. Focus on your values, adaptability, and resilience. Leadership sets the tone for your entire organization.

The Power of Perspective

Navigating the S-curve isn’t just about business strategies; it’s about personal growth and mindset shifts. The challenges you face during this phase can help you evolve as a leader and individual. Embrace this opportunity for growth, not only for your business but for yourself.

Embrace the Journey

The S-curve of business growth is a shared experience among successful entrepreneurs. Rather than viewing it as a setback, recognize it as a platform for transformation and expansion. By adopting a visionary mindset, embracing innovation, refining operations, and focusing on leadership, you can not only conquer the plateau but also leverage it for massive growth. Remember, you’re not starting over; you’re stepping into a new phase armed with experience, knowledge, and the drive to reach new heights.


Related Episodes: 

Add a comment
+ show Comments
- Hide Comments



The 30-minute, step-by-step guide to gain clarity, get out of the weeds of your business, and get more needle moving things done in way less time.

get me focused!

On the Air

The Luminary Leadership Podcast

We take the guesswork out of unlocking your full potential as an entrepreneur. We'll give you the secrets to make more money, create more freedom, and have more margin, all while still making your family a priority...

tune in

Our Services

We love serving ambitious entrepreneurs like you who are ready to break through to their next level of potential in business, leadership, and live. This is how we do it!


Browse By Category

Business Strategy




Emails people are clamoring over and talking about... 

You're no ordinary leader. You're building your dream differently — with your values and family in tact, and your potential uncorked! This is the spot where I share the super personal stuff to the behind-the-scenes of what works (and what doesn't) in our business. It's also where we can chat!

See ya in the inbox!

Join the No Ordinary
Leader Community


Creating Influential Leaders in Entrepreneurship: BTS + big news only shared to my insiders!