Ep 181: What’s Your Leadership Style: Unlocking the Power of Personality in Business

leadership, personality

July 24, 2023

Here at Luminary Leadership Co., Katie Loesch is our resident personality expert. She is a certified facilitator and business strategist who is passionate about helping Business Leaders improve their team dynamics and bottom line. She specializes in Leadership, Team Development, DISC, Emotional Intelligence, Sales, and Innovation. Over the last decade, Katie has worked with clients ranging from small business owners to Fortune 100 entities, including Loreal, Hewlett-Packard, The Wharton School of Business, Chanel, Princeton University, The Philadelphia Eagles, and The United States Army.

Katie’s expertise in leveraging personality types within business operations has been a game-changer to Luminary Leadership Co. With a focus on change management, conflict resolution, sales processes, team dynamics, and hiring, Katie brings a fresh perspective to help businesses tap into the untapped potential of incorporating personality into their operations. In this episode, we’re diving into how you can discover your leadership style! 

What’s Your Leadership Style

Exploring the Journey to Personality Work 

Katie’s addition to the Luminary Leadership team has been nothing short of remarkable. Her expertise in leveraging personality types has brought a new dimension to how the company operates and engages with clients. Coming from a background in a brick-and-mortar business, specifically in the ice cream industry, Katie had firsthand experience managing teams and recognized the need for professional development and understanding within her workforce. She began experimenting with personality style models, ultimately finding one that she found to be the best. This experience led her to join a training company, where she could spread the word about the practical applications of personality in various business aspects such as team dynamics, leadership, conflict management, and sales.

The DISC Model: Simplifying Personality Styles

Katie’s chosen model for understanding personality types is a variation of the DISC personality style model. While numerous models exist, Katie emphasizes the importance of a simple and shared vocabulary within teams. The DISC model offers a straightforward framework with four distinct styles: two extroverted styles, characterized by action-oriented and people-oriented individuals, and two introverted styles, characterized by reserved individuals who process information before expressing their thoughts. These styles play a role in determining preferences and strengths within various positions, making it a valuable tool for businesses to understand and adapt their communication strategies accordingly.

Unleashing the Potential: The Impact of Personality Styles

Understanding and leveraging personality styles within a business context can create significant outcomes. Regardless of the industry, personality has a place in every aspect of a business. From management to conflict resolution, sales processes to team dynamics, and even the hiring process, incorporating personality insights can optimize operations, align teams, and tap into the strengths of each individual. Additionally, it helps improve client relationships by adapting communication to their specific styles, resulting in enhanced customer satisfaction and business growth.

Enhancing Team Dynamics

Our own team at Luminary Leadership Co has been a great experiment in understanding personality types. With team members that represent all four personality styles, we have been able to see valuable insights into every personality type’s strengths and preferences. This awareness helps us to assign tasks strategically, optimize our workflow, and capitalize on each member’s unique strengths! 

Sales and Client Engagement: Speaking the Language of Personality

One of the most exciting applications of personality insights is in sales and client engagement. By understanding different personality styles, entrepreneurs can tailor their communication and sales strategies to effectively reach and connect with their target audience. We as a team have incorporated personality considerations into our sales copy, emails, and overall client interactions. This level of personalization ensures that we speak directly to our clients’ preferences, needs, and language, leading to higher conversion rates, improved customer satisfaction, and long-term client relationships.

Building Strong Teams: Unleashing the Potential

Personality insights play a crucial role in the hiring and team-building processes. By considering personality styles alongside skillsets, businesses can assemble well-rounded teams that complement each other’s strengths. This approach leads to better collaboration, increased productivity, and a positive work environment. With Katie’s expertise, we has developed a comprehensive framework to assess personality styles during our own hiring process, ensuring that new team members fit seamlessly into our existing team dynamics and contribute to the collective success.

Embracing the Power of Personality

Incorporating personality insights into business operations is a powerful strategy for unlocking untapped potential and achieving next-level success. Understanding personality types has transformed the way we approach team dynamics, conflict resolution, sales processes, and client relationships. By embracing personality-driven strategies, you can optimize your operations, build stronger teams, enhance communication, and ultimately drive success in today’s competitive landscape. The power of personality is within reach, waiting to be harnessed for exponential growth and transformation! 


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