200. Be the One with Justin Prince

Be the One with Justin Prince

December 4, 2023

Be the One: How Can You Create an Unforgettable Life of Impact and Success with Justin Prince: Entrepreneur, Author, & International Speaker

Today, I’m thrilled to share with you an inspiring conversation I had with Justin Prince, a global entrepreneur, author, and a man of faith. Justin’s journey from humble beginnings to building five multimillion-dollar businesses is nothing short of inspiring. His heart-centered approach to entrepreneurship and his ability to see the bigger picture is something I deeply admire.

Justin’s story begins in Salt Lake City, Utah. Despite not having a college education, he had big dreams and a strong work ethic. At the age of 25, he started his first business. However, like many entrepreneurs, he faced numerous challenges, including his business going under overnight. This left him in a precarious financial situation.

But Justin’s story is not one of defeat. It’s a story of resilience, faith, and the power of intentional decisions. He shares a powerful story about his son visiting the grave of their ancestor, George Wright, who faced immense hardships in pursuit of a better life and faith. This experience led Justin to reflect on the impact of our decisions and the concept of being “the one” for future generations.



The Power of Intentional Decisions

Justin emphasizes that every decision we make shapes our lives and brings us to where we are in the present moment. While we cannot control everything that happens to us, we can control our response and the decisions we make moving forward. He encourages us to make intentional decisions that align with our values and aspirations, leaving a legacy that future generations will be grateful for.

Living an Unforgettable Life

The conversation then shifts to the idea of living an unforgettable life. Justin acknowledges that it may feel daunting for entrepreneurs who are juggling multiple responsibilities and striving for success. He shares a story about John Maxwell, a renowned leadership expert, who emphasizes the importance of living intentionally. Justin suggests that being intentional in various areas of life, such as health, relationships, and business, is key to creating an unforgettable life.

Building New Habits for Success

To live an intentional life, Justin advises us to create habits and routines that align with our goals. He emphasizes the importance of building new habits, patterns, and routines in order to achieve the desired outcomes in life. It’s not about the mistakes we’ve made in the past, but rather about consistently doing the right things.

The Rule of 33

Justin introduces the concept of the “Rule of 33,” which involves spending time with three different groups of people. The first group is the lower 33%, not in terms of being beneath you, but rather individuals who are behind in their journey and could benefit from your support. The second group consists of your peers, with whom you can collaborate and learn from. And finally, the third group is made up of people who are steps ahead of you, from whom you can gain wisdom and guidance.

The Importance of Genuine Connections

Justin and I discuss the importance of surrounding yourself with the right people and the pitfalls of seeking validation from others. He shares his personal experience of meeting regularly with a group of local entrepreneurs who were all at a similar level of success. They would meet for free, leaving their egos at the door, and openly discuss their challenges and offer support to one another. Over time, all five of them achieved significant growth and success.

Justin is passionate about mentoring and inspiring the next generation of leaders. He hosts mastermind sessions for teenagers, where he shares his knowledge and experiences to help them avoid pitfalls and make better decisions. He believes that pouring into the next generation is crucial for leaving a lasting legacy.

Be the One with Justin Prince

Our conversation with Justin Prince was a powerful reminder of the importance of intentional decisions, building new habits, and surrounding ourselves with the right people. His journey from humble beginnings to global entrepreneurship is a testament to the power of resilience, faith, and a heart-centered approach to success. I hope his story inspires you as much as it has inspired me.


Referenced Resources: 

Be the One by Justin Prince

Follow Justin on Instagram


Other Episodes Like this One: 

Episode 193: Unlocking Resilience with Terry Rice 

Episode 185: The Secret to Making More Money with Michelle Cooper

Episode 166: Why Family Dinner is Key to Success with Nikki Schneider

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