In the ever-evolving world of construction, some leaders choose to carve their unique paths rather than walking the beaten road. Brad Leavitt, founder of AFT Construction, exemplifies this journey. During a candid and insightful conversation on a recent podcast episode, Brad shared the highs and lows of his journey from starting out as an electrician to managing a successful construction company.
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A Unique Approach to Construction
Brad’s story is one of finding untraditional routes in a traditional industry. From a young age, working alongside family in the electrical field, he realized he craved something more. This led him to construction management, setting the stage for future endeavors. Despite dealing with labor-intensive environments in scorching Phoenix summers, his experience laid the groundwork for his unique approach in the industry.
Beginnings and Breakthroughs
Anyone who’s started a business knows it’s a rollercoaster, and Brad’s was no different. Building AFT Construction from the ground up in 2013, Brad faced challenges typical of new businesses: clients, cash flow, and cultivating a reputation. Yet, a turning point came when a client not only praised his work but also offered mentorship, highlighting areas for improvement that could elevate both his business and industry standing.
Harnessing Social Media as a Builder
In an industry that often overlooks the power of digital marketing, Brad embraced social media as a tool for growth. By posting about the meticulous cleanliness of his job sites and his company’s detailed processes, Brad captured attention online, leading to new client relationships and increased project size. This forward-thinking approach distinguished AFT Construction and significantly contributed to its success.
The Importance of Systems and Company Culture
Growth brings challenges, particularly in maintaining quality and culture. For Brad, the lack of structured systems early on resulted in high employee turnover. Recognizing this, he focused on developing detailed onboarding and operational systems that support staff effectively. Today, AFT Construction is known for its excellent company culture, driven by empowered employees who share in the vision of quality and innovation.
Leadership and Continuous Improvement
Leaders like Brad understand the importance of humility and continuous learning. As part of a builder mastermind group, he received critical feedback from peers that helped refine operations and leadership skills. This willingness to adapt and grow has been key to AFT’s ongoing evolution.
Balancing Business with Personal Life
Beyond business growth, Brad shared insights on personal sacrifices made in the early years. Over time, he learned to prioritize what’s irreplaceable: family and personal well-being. The evolution in his definition of success now hinges on achieving time freedom—a critical realization for entrepreneurs in any field.
Giving Back to the Industry
Brad’s journey doesn’t stop with his own success. Recognizing his earlier struggles, he now leads efforts to educate and mentor other builders. Through initiatives like the Contractors Coalition Summit, he offers invaluable insights into effective business operations, marking a new chapter of industry improvement and collaboration.
Brad Leavitt’s journey is an inspiring testament to visionary leadership in construction. By harnessing digital tools, fostering strong organizational culture, and sharing knowledge with peers, he not only transformed his business but also elevated industry standards. His story is a powerful reminder of the impact one can have by blending passion with strategic innovation. As Brad continues to inspire, other builders and entrepreneurs can look to his experience as a blueprint for success.
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