204: 3 Key Things to Focus on for Significant Growth in Your Business This Year

January 1, 2024

The Three Strategies to Focus on this Year for Business Growth: Strategic Partnerships, Schedule Mastery, and Data-Driven Decision Making

I’ve noticed that many entrepreneurs often feel overwhelmed, constantly busy but not seeing the desired results. I believe that effort and action alone are not enough to achieve success. Instead, we need to focus on strategic partnerships, mastering our schedules, and making data-driven decisions.

So in this episode I talk about 3 things to focus on this year that will strategically grow your business. 



The Power of Strategic Partnerships

The first area I highlighted in our discussion was the importance of strategic partnerships and relationships. Building genuine relationships is more than just focusing on transactions. These relationships can provide support, recommendations, and opportunities for growth. I emphasized the importance of mutually beneficial strategic partnerships that create a unique value proposition. It’s not about the size of someone’s following or email list, but rather the alignment in values, priorities, timing, and brand.

To target the right strategic partners, I suggest micro-targeting your goals and getting clear on what you want to achieve in the coming year. For instance, a fitness brand may find more impact in partnering with a nutritionist rather than a general wellness blogger. By focusing on precision and alignment, you can find the needle in a haystack of partners that will benefit both you and your audience.

Mastering Your Schedule

The second key strategy for success I discussed was mastering your schedule. I shared my unique approach that has helped me achieve growth and balance in my business and personal life. I challenged the surface-level advice often given, such as saying no to everything or using block time, and instead offered a process that focuses on securing the highest leverage moves to create a positive ripple effect.

I highlighted the importance of aligning your schedule with your vision and goals, and provided guidance on reviewing past patterns, uncovering hidden trends, and ensuring intentional time investment.

Embracing Data-Driven Decision Making

The third area of focus I introduced was data-driven decision making. While some may have reservations about numbers and data, I emphasized the value of using data to make informed decisions.

For example, when launching a new offer, instead of setting a goal like selling a certain number of units, I suggest looking at data such as the number of people on your email list and the open rates of your emails. By focusing on the people who are actively engaging with your content, you can set more realistic goals and make informed decisions to improve your results.

I also highlighted the importance of leveraging data in other areas of your business, such as social media and collaborations. By measuring and analyzing the data, you can identify what is working and what is not, allowing you to make strategic decisions and allocate your time and resources effectively.

I believe that by focusing on strategic partnerships, mastering your schedule, and making data-driven decisions, entrepreneurs can achieve breakthrough results and experience a ripple effect of success.

To further explore these strategies and gain a deeper understanding, I invite you to join my free masterclass on strategically planning your most profitable year yet.

I promise to share my own plan for 2024 and guide participants through the process step by step. By implementing these strategies, I believe that entrepreneurs can achieve significant growth in their businesses and improvement in their quality of life.


Your Most Profitable Year Masterclass


Episode 202: My Yearly Business Review Process

Episode 203: Overwhelm Rehab: How to Find Confidence & Clarity in Less Than an Hour


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