Podcast

Episode 280: Transforming the Way You Think About Money with The New Wealth Paradigm | Interview with Garrett Gunderson INC 500 Founder & Best Selling Author

June 23, 2025

In a world where conventional financial advice often dominates, it’s crucial to pause and question long-held beliefs. Many of these “truths” around money management, investment, and security have significantly influenced how people structure their lives, often leading to unintended regrets and financial pressures. Through conversations with financial expert Garrett Gunderson, I’ve discovered a refreshing perspective that reshapes these ideas, promoting a mindset of abundance and liberation. Here, I delve into these insights to consider how we can all transform our financial paradigms.

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A Paradigm Shift: From Traditional to Unconventional

Many individuals, my husband and I included, have followed the traditional route of saving diligently for retirement and children’s education, believing these were the primary milestones of financial success. However, through Garrett’s guidance, we found that these models didn’t align with our current goals or lifestyle. Garrett encourages questioning such models and embracing finance’s depth beyond mere numbers. This approach considers personal values and applies a lens of soul purpose to financial decisions—a concept not often touched upon in mainstream financial advice.

Embracing Your Financial DNA

A pivotal concept Garrett introduces is “Investor DNA.” This idea highlights that risk is not inherent in the investment itself but rather in the investor’s comfort and understanding. Every individual has unique talents and interests, so investments should reflect personal knowledge and passion. Whether it’s real estate, business ventures, or intellectual property, knowing oneself is key to unlocking investment success. This personalized approach can help avoid the common traps of diversifying for the sake of safety without truly knowing or caring about one’s investments.

Moving from Scarcity to Abundance

The scarcity mindset, heavily promoted by traditional financial systems, emphasizes budgeting, cutting costs, and prolonged deferment of dreams. Garrett challenges this by promoting investment in oneself and one’s capabilities, enhancing knowledge, and building strong teams. He reframes financial advice, focusing on creation rather than preservation. By prioritizing experiences and opportunities that align with one’s values and passion, financial independence becomes more than an item on a checklist—it’s a continually evolving state of mind.

Soul Purpose and Financial Freedom

Financial freedom extends beyond a number in a bank account; it is closely tied to living one’s “soul purpose.” This means aligning personal strengths, passions, and values in all aspects of life, thus achieving a higher state of fulfillment and expression. For entrepreneurs, especially, this reframing allows for business growth and the development of sustainable models that align with personal and familial aspirations. Such an approach requires courage to question existing beliefs and faith in one’s path, creating a life rich in both meaning and material success.

The insights from Garrett Gunderson invite introspection into our financial journeys, urging us to tear down long-standing paradigms that may no longer serve us. By understanding and leveraging our strengths, embracing a mindset of abundance, and aligning actions with our deeper purposes, we can redefine what financial success means. Whether you’re an entrepreneur, a professional, or someone simply seeking financial clarity and peace, reconsidering the ways you engage with money can lead to profound change—not just in your bank account, but in your entire life approach.

Connect with Garrett Gunderson

For those interested in exploring this further, Garrett offers a wealth of resources through his books like “Killing Sacred Cows,” “Money Unmasked,” and “What Would the Rockefellers Do?” His teachings offer practical steps and profound wisdom that can guide anyone ready to embrace a more abundant and purpose-driven financial journey. 

 

Referenced Resources: 

https://garrettgunderson.com/

Follow Garrett on Instagram 

Subscribe to Garrett’s YouTube Channel

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